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6 Reasons to Attend Datanova 2021: #4, Maximizing Data Insights During Periods of Disruption


In the early days of 2020, you might have been making great progress on your data science initiatives. Your machine learning models were tuned to detect patterns and optimize for increased revenue, lower costs, deeper customer engagement or some other critical metric. Maybe you were just beginning to put these data science plans in motion. Regardless, everything changed once the pandemic struck. 

COVID-19 decimated machine learning models and destroyed the best-laid data analytics plans. All of a sudden the patterns data science teams had been monitoring changed completely. Previously essential data became irrelevant. Previous models weren’t trained to analyze these odd new behaviors and capitalize on new insights.

All of which brings me to the fourth reason you should attend Datanova, our two-day virtual conference in February. Our Data Pandemic series is going to highlight companies that detected transformative shifts during the start of the pandemic, figured how to deal with and understand them, then turned these insights into positive business outcomes.


Moderated by CEO and founder of dbInsight Tony Baer, these lightenings talks will feature technologists from Tableau, Privacera, EMIS Health, and Promethium who will discuss the challenges they faced this year and how they managed to overcome them.

Given the momentum with vaccines, we may be seeing the light at the end of the tunnel, or at least growing in confidence that there will be an end, but that doesn’t mean that business and consumer behavior are going to return to pre-pandemic norms. There’s tremendous uncertainty across industries. The companies that will succeed in these next few years are going to be the ones that can quickly and cost-effectively transform both new and traditional data into insights.



Yes there are other reasons we think you should attend the conference, including a sure-to-be fun and fascinating keynote from Bill Nye, a lively debate, and some great technical tracks. But if you want to hear from some creative, forward-thinking companies about how they’ve dealt with this incredibly challenging, uniquely disruptive year, this is a track you’re not going to want to miss. 

So register today, and get ready to transform these insights into results for your company. 

Jess Iandiorio

Jess is the Chief Marketing Officer at Starburst. She's held marketing leadership positions at Mirakl, Drift, Acquia (Exited to Vista Equity Partners for $1B+) and Endeca (Acquired by Oracle for $1B+).

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